Discover 3 key points of a product jewelry photography

that will help you sell more

Product photography is one of the most important aspects of selling products online. It is the first thing that potential customers see, and it can have a big impact on their decision to buy. 

How is it possible? Here are 3 points to keep in mind:

Quality

75% of online shoppers say that high-quality photos are the most important factor when they decide to make a purchase according to the Shopify study.

Size 

A study by Econsultancy has found that people remember 80% of what they see, but only 20% of what they read. On one website in the study, using bigger, more professional product photos increased sales by 300%.

Quantity 

eBay studied 6.8 million products on its platform and found that products with more pictures sold better. Products with two pictures sold 7% more often than products with one picture, products with three pictures sold 3% more often than products with two pictures, and so on. Products with eight pictures sold 25% more often than products with one picture. eBay concluded that more pictures lead to more sales.

Conclusion: Product photography is an essential part of selling products online. It can help you to increase sales, improve customer satisfaction, reduce returns, and improve your brand image.

If you are serious about selling products online, you need to invest in high-quality product photography. It is worth it in the long run because it can lead to increased sales and profits.

Types of product photography

in the jewellery segment

There are many different types of product photography, but some of the most common include:

1. Primary or main product photography 

Primary or main product photography is the photo that will be used as a preview in an online store or in a printed catalogue. It should be taken from the most flattering angle that shows the most of the product. The best angle will depend on the specific product and what you want to highlight. For example, rings are best photographed from a low or high angle, while necklaces are best photographed from a top view.

2. Side, overhead, and bottom views

One photo, even the best one, is not enough for high sales. You need to show your product from different angles. But it's important to remember that additional photos should always provide new information to the customer. Also, when deciding how many photos to take, consider the cost of the product. If you make products in small quantities or low-margin products, try to choose 1-2 of the best angles to show the product.

3. Close-up shots: 

Close-up shots are extremely important for jewellery photography. They allow customers to see the fine details of your products, such as the stone texture, engravings, and chain weave. This can help to build trust in the quality of your products and show your attention to detail.

However, it is important to only take close-up shots of jewellery that looks good when magnified. If the jewellery has any imperfections, close-up shots will only make them more noticeable.

How to Use Product Photography to Create Stunning Visuals That Sell

Here are some specific examples of how you can use product photos with transparent backgrounds:

• Different backgrounds: the transparent background allows you to layer the product photo on top of any other colour or texture. This can help you create a consistent style for your images on a website or Instagram feed.
• Collages: You can create collages of different product photos, even if the products were not photographed next to each other. For example, you could create a collage of different clothing items to show how they can be styled together.
• Visual effects: You can use transparent product photos to create visual effects, such as making the product appear to be floating in the air. This can be a great way to grab the customer's attention and make your products stand out.
• Creative videos: You can use transparent product photos to create creative videos, such as product demos or explainer videos. This can be a great way to show off your products in a more engaging way.

To sum-up, product photos with transparent backgrounds are a versatile tool that can be used to create a variety of marketing materials. If you are selling jewellery online, we encourage you to consider using transparent product photos to boost your sales.

How Product Photography Can Grow Your Business:

20 tips from the jewellery photography expert

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